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About Me

Welcome to The In List Boutique a little piece of my world, created from a genuine love of fashion, style and beautiful things.

I’m Jade, the founder and creative behind The In List Boutique, and I’m proudly from Newcastle upon Tyne. Growing up in the North East has shaped so much of who I am from my love of individuality and confidence to my belief that fashion should be fun, effortless and, most importantly, make you feel amazing.

The In List began in 2021 as Designed By Jade, born from my passion for fashion and discovering pieces that felt special. What started as a small idea has grown into The In List Boutique  a brand built around helping women find clothes and accessories that make them feel confident, stylish and completely themselves.

For me, fashion has never been about simply following trends. It’s about finding those pieces that make you feel amazing, whether you’re dressing up for a night out, heading away on holiday, or simply wanting to elevate your everyday wardrobe.

I carefully select every piece with you in mind, from effortless everyday styles to statement looks and accessories that add that finishing touch. I want The In List to be a place where you can discover pieces you genuinely love and feel excited to wear.

Being a Newcastle girl is a huge part of my story, and I’m incredibly proud of my North East roots. There’s something so special about the confidence, personality and sense of community here, and I hope that spirit comes through in everything I do.

Thank you for being here, supporting my small business and being part of The In List journey. I’m so excited for everything that’s still to come

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Jade x
Founder & Creative Director
The In List Boutique

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